Phases
* Existing web3/crypto privacy narration research.
* Handbook for web3 privacy advocacy.

==Phase 1==
Delivery: research on industry narration around privacy from media coverage to professional opinions.

Goal:
* to map down privacy storytelling within the industry 
* to cover privacy narration & web3/crypto within external agents 
* structure framing, biases, vocabulary - make a foundation for a re-framing

Areas of interest:

internal gaze
* How media frame privacy.
* Differences within expert takes on privacy.
* Existing privacy-centric vocabulary.
* Privacy advocates comms directions.

external gaze
* How media & governments frame privacy. 
* What privacy biases exists.

**Approach** 
Traditional media studies approach that researches both quantitative & qualitative narrations around subject.

**Categorised within** 
* positive, negative, neutral framing filters (tonality)
* vocabulary segmentation 
* relations within framing (Tornado Cash + North Korean hackers)
* quantitative statistics 
* privacy agents map (roles, relation to industry, pro / anti status)
* text-based, visual content 

==Phase 2== 
Delivery: actionable handbook for privacy advocacy.

Details: research will help to make actionable handbook for privacy advocacy rooted in re-framing existing toxic storytelling. Moreover, it will give instruction & positive narrations to sceptics (like Aztec co-founder stating that people don't need privacy). Think of this as a "privacy brandbook".

**Goal**:
* have a easy to execute document for various audiences to become privacy advocates 
* fact & stats accuracy helps to unify storytelling within multiple agents: media, experts, community 
* helps to raise awareness about state of privacy storytelling within industry & beyond

**Format**: 
* GitHub wiki 
* PDF