**Phases**
1: Existing web3/crypto privacy narration research.
2: Handbook for web3 privacy advocacy.

## Phase 1
Delivery: research on industry narration around privacy from media coverage to professional opinions.

**Goal**:
- to map down privacy storytelling within the industry 
- to cover privacy narration & web3/crypto within external agents 
- structure framing, biases, vocabulary - make a foundation for a re-framing

**Areas of interest**:
internal gaze
1. How media frame privacy.
2. Differences within expert takes on privacy.
3. Existing privacy-centric vocabulary.
4. Privacy advocates comms directions.

**external gaze**
1. How media & governments frame privacy. 
2. What privacy biases exists.

**Approach** 
Traditional media studies approach that researches both quantitative & qualitative narrations around subject.

**Categorised within** 
- positive, negative, neutral framing filters (tonality)
- vocabulary segmentation 
- relations within framing (Tornado Cash + North Korean hackers)
- quantitative statistics 
- privacy agents map (roles, relation to industry, pro / anti status)
- text-based, visual content 

## Phase 2 
Delivery: actionable handbook for privacy advocacy.

Details: research will help to make actionable handbook for privacy advocacy rooted in re-framing existing toxic storytelling. Moreover, it will give instruction & positive narrations to sceptics (like Aztec co-founder stating that people don't need privacy). Think of this as a "privacy brandbook".

**Goal**:
- have a easy to execute document for various audiences to become privacy advocates 
- fact & stats accuracy helps to unify storytelling within multiple agents: media, experts, community 
- helps to raise awareness about state of privacy storytelling within industry & beyond

**Format**: 
- GitHub wiki 
- PDF