diff --git a/w3p-01.md b/w3p-01.md
index f6d666c..a37d578 100644
--- a/w3p-01.md
+++ b/w3p-01.md
@@ -13,7 +13,7 @@
 | Audience  | Context | Privacy role | Zcash (privacy coins) | dVPN | Browser | Messenger | Storage |
 | ------------- | ------------- | ------------- |------------- | ------------- | ------------- | ------------- | ------------- |
 | Journalist | **Free territories**: Independent journalist performs his work to highlight. **Occupied territories**: on occupied territories: social journalists behind Telegram or local microcommunities (including Donetsk or Luhansk) continue to highlight antrocities | 1.Protect communication. 2. Provide means for survival. 3. Protect sensitive data (documents). | Means for survival | 1.Censorship-resistance 2. Untracebility. | 1.Decreese tracking. 2. Safer browsing. | 1. Protect sensitive information. 2. Decrease info leakage. | 1. Protect sensitive information. 2. Keep information censorship resistant. |
-| Volunteer | **Free territories**: humanitarian aid: wants to increase donations from abroad; military related: needs to protect sensitive information, communication & community. **Occupied territories**: humanitarian aid: wants to protect financial sources; military related: needs to protect sensitive information, communication & community. | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
+| Volunteer | **Free territories**:_ humanitarian aid_: wants to increase donations from abroad; _military related_: needs to protect sensitive information, communication & community. **Occupied territories**: _humanitarian aid_: wants to protect financial sources; _military related_: needs to protect sensitive information, communication & community. | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
 | Activist | **Free territories**:  wants to have means for survival & sustainable activities. **Occupied territories**: wants to have means for survival; protect financial sources, aid network & communication; protect community. | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
 | Politician | **Free territories**:  **Occupied territories**: | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
 | Military | **Free territories**:  **Occupied territories**: | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
@@ -25,8 +25,8 @@
 | Religious minorities | **Free territories**:  **Occupied territories**: | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
 | Families of political prisoners | **Free territories**:  **Occupied territories**: | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
 | Media | **Free territories**:  **Occupied territories**: | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
-| Donors | **Free territories**:  **Occupied territories**: | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
-| General public | **Free territories**:  **Occupied territories**: | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
+| Donors | PR-sensitive personas (public, NASDAQ-traded companies, government actors etc) | Protects from public scandal. Protects from info manipulation. | + | + | + | + | + |
+| General public | **Free territories**: Ukrainians are highly exposed to scams, malware attacks.  **Occupied territories**: every "like" could lead to a criminal investigation & imprisonment (like = support of Ukraine). | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
 
 # Russian side
 
@@ -46,7 +46,7 @@
 | DAOs | TBD | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
 | Religious minorities | TBD | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
 | Families of political prisoners | TBD | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
-| Media |TBD | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
+| Media | Media are actively censored, framed as a "foreign agents", because of their influence role within society. [Proekt](https://www.proekt.media), [Mediazona](https://en.zona.media), [Important stories](https://istories.media/en/) | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
 | Donors | TBD | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
 | Civil society orgs | TBD | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |
 | Teachers | TBD | 1. Protect communication. 2. Provide means for survival & sustainable activities. 3. Protect sensitive data (documents). 4. Protect support network. | + | + | + | + | + |