diff --git a/docs/membership/personal-benefits.md b/docs/membership/personal-benefits.md
index be45b2a3..a6bc49ea 100644
--- a/docs/membership/personal-benefits.md
+++ b/docs/membership/personal-benefits.md
@@ -37,7 +37,7 @@ For members who want to be more involved in the governance of our initiative, we
 We are planning a special category in the [Privacy Tech Awards](/projects/privacy-tech-awards) where only our members will be able to vote.
 
 
-## We respect the privacy of our members
+### We respect your privacy!
 
 Membership is essentially **anonymous** and the **list of members is confidential** - we do not require or collect any personal information about our members unless they explicitly declare that they want to be listed publicly.